Diva Fashion S.r.l., a company registered in Italy (corporate register number , with registered office at Via Montenapoleone 21, 20121 Milano (MI), Italy, (“Filippo Gabriele”, “Company”) provides this Privacy Policy (“Privacy Policy”) to describe the way in which the company uses and processes all data collected via its Website at (the “Site”). This Privacy Policy does not apply to data collected offline or via sources other than this Site. This Privacy Policy applies exclusively to the Site and not to other Websites consulted by the User via links. The Data Controller is Diva Fashion S.r.l., and the data will also be processed by third parties as service provides chosen by Diva Fashion S.r.l.

The Company collects certain types of individual identifiable data via the Site (“personal data”) as well as other non-individual identifiable data via cookies and other tracking technologies (“data”). The Company collects only that personal data/data from the user that is necessary to provide its services. The Company guarantees that personal data is collected and processed in compliance with this Privacy Policy and applicable data protection legislation.
The submission of data to purchase products, subscribe to the newsletter, fill out online surveys, participate in promotions or otherwise actively send personal data to the Site is entirely optional. However, failure to submit data may prevent the provision of the services to which the data processing is related. Such personal data may include, as the case may be, name, e-mail address(es), invoicing address(es), delivery address(es), telephone number(s), payment card information, consumption type, lifestyle and product interest.

The Company processes personal data using electronic and traditional means primarily for the purpose in which the user initially provides them (e.g. to sell and deliver products, or to provide the requested newsletter) and to improve our products and services, and with the user’s optional consent, for market research and profiling. With the user’s optional consent, personal data may be used to transmit marketing information directly to the user via e-mail. However, the user may choose not to receive such information at any time by following the instructions provided in the information. Failure to provide consent to marketing activities and/or profiling does not affect the user except that he/she will not receive marketing information and/or communication in accordance with his/her preferences.
The Company may also receive anonymous data from third parties. This data is used to improve site services provided to visitors, personalise the Site based on user preferences, compile and analyse statistics and trends, manage and improve the Site in other ways for users and personalise offers.

Cookies are small text strings that the Site sends to the user’s device, where they are saved for retransmission to the Site during the user’s next visit. Cookies may be proprietary (sent directly by Filippo Gabriele) or third party. Cookies are useful because they allow the Site to recognise the user’s device and allow the user to browse the pages, remembering the user’s preferences and improving the user experience. They can also ensure that the advertising displayed online best matches the user and the user’s interests.
Cookies can generally be blocked overall, although this will affect Site use. All recent browsers allow users to modify cookie settings. They are generally found in the browser’s menu under “Options” or “Preferences”.
For information on managing cookies on other browsers, see the online help files. If this information is not sufficient, see the browser’s “Help” menu for more details.
When the user visits the Site, the Company passively collects data through cookies or other technologies like internet tags, web beacons, and browser data collection tools. These data are used primarily for the following purposes:

  • to assess, analyse and improve Site activity (technical cookies strictly necessary for Site functions);
  • to manage, protect and improve the Site, its functions and systems (technical cookies strictly necessary for Site functions);
  • to better understand the preferences of Site visitors;
  • to identify server problems (technical cookies strictly necessary for Site functions);
  • to compile aggregate statistics on Site use and trends;
  • to help personalise the User experience on the Site;
  • to advertise on other websites;
  • to personalise offers and draw the customer’s attention to other products and services of interest to him/her

The Company may aggregate collected data through cookies and other personal data tracking tools, ensuring that all data are processed as personal in accordance with this Privacy Policy.
Pursuant to the measures of the Personal Data Protection Authority “Identification of simplified means for information and acquisition or consent for cookie use” published on 3 June 2014, consent for the use of cookies may be given in a simple way following the display of a banner containing the brief cookie information, i.e.: (i) scrolling in any Site page, (ii) clicking on a link on any Site page, or (iii) clicking on “OK” or on the “X” in the banner containing the brief cookie information.
This Site also uses Google Analytics, a web analysis service provided by Google, Inc. (“Google”). Google Analytics uses cookies to assist the Company in analysing Site use by users, compiling website activity reports and providing other services related to website and internet use. Google does not associate the user’s IP address with other data held by Google. To consult Google’s Privacy Policy, go to If you do not wish your data to be sent to Google for analysis, you can install the Google Analytics browser Add-on available at

The personal data provided by users will be processed by Filippo Gabriele data processors and persons in charge of the processing as indicated in this policy and will never be disclosed. In compliance with applicable data protection legislation and with the user’s consent, Filippo Gabriele may share and receive, personal data with the group of companies affiliated with Filippo Gabriele, to allow Filippo Gabriele to inform the user of other products that may be of interest to him/her, improve his/her shopping experience and Site design. With the user’s consent, Filippo Gabriele may share personal data with its franchising network to manage customer relations (guarantee the same benefits to the customer worldwide), and for profile creation and marketing. After providing consent, the user may decide not to share his/her personal data with these affiliates and franchising network at any time, by contacting our head office at the address provided below.
The Company has contracts with select third parties that provide services for Site maintenance, customer communication management and other services. The following are the services provided by third parties: Site hosting, order preparation, anti-fraud control, order and return processing, payment processing, customer service, shipping and delivery, correspondence, and web marketing. The personal data collected via the Site may be consulted by these third parties exclusively on behalf of Filippo Gabriele. However, by law, these service providers may not use personal data for any other purpose. The Company may also disclose personal data to banks or other third parties for payment transactions. The user’s personal data are not disclosed to other third parties except as required by law, with regard to legal suits or proceedings, or as necessary to protect the rights or interests of Filippo Gabriele or of third parties. Should Filippo Gabriele be purchased by another legal person or be subject to another corporate transaction, the personal data may be provided to the potential or effective buyer. However, this subject will be required under contract to protect the personal data in compliance with this Privacy Policy.

For Site hosting reasons, user personal data may be transferred outside the European Union to countries whose personal data protection legislation differs from that of the user’s country of residence.
When transferring data to these countries, Filippo Gabriele uses appropriate procedures to protect the user’s personal data from unauthorised access, use and disclosure in compliance with applicable legislation.

One of Filippo Gabriele’s data processors is the e-commerce director of Filippo Gabriele. Users may contact Filippo Gabriele for a complete list of data processors appointed by Filippo Gabriele and to exercise the rights granted pursuant to Article 7 of Legislative Decree no. 196/03 (personal data protection code)to interested parties. In particular, each user may: (I) receive confirmation of the existence or lack thereof of his/her personal data and be informed of it in an intelligible form; (II) be informed of the source of the data, the purpose and methods of processing and its means, and the logic applied to the processing performed using electronic means; (III) request updating, rectification or, where interested therein, integration of the data; (IV) obtain erasure, anonymization or blocking of data that have been processed unlawfully, and oppose their processing for legitimate grounds; (V) oppose any processing for the purpose of sending advertising materials, direct sales, market research and marketing communication.
Filippo Gabriele asks that since the user’s personal data is accessible to the user on the Site, the user keep his/her data accurate, up to date and complete by regularly updating his/her personal account.

Filippo Gabriele will store only the data necessary and for the period of time defined by applicable legislation.
Filippo Gabriele recognises that it is required to guarantee that the personal data collected via its Site be secure. The Site has security measures aiming to protect the user’s personal data held by the Company against loss, abuse, unauthorised access and alteration. Despite the implementation of security measures and adequate care of the user’s personal data, the user accepts the risk that data transmitted by internet and stored on a computer may be intercepted or consulted by unauthorised third parties.

This Privacy Policy enters into force on 01 January 2018. Filippo Gabriele may modify this Privacy Policy from time to time. Should substantial modifications be made to it, the new version of the Privacy Policy will be published on the Site and a link on the Site’s home page will state “New privacy statement”.
We invite the user to check this Privacy Policy regularly, and in particular prior to providing any information. A new effective date will also be indicated at the top of this Privacy Policy.

We invite the user to contact Filippo Gabriele at the following address for any comments or suggestions on practices relating to the information described in this Privacy Policy.
Registered Office (IT)
Diva Fashion S.r.l.,
Via Montenapoleone 21
20121 Milano (MI)
Corporate register number: